In the global movement towards sustainable development and environmental protection, the event industry is no exception.
One of the most innovative and effective solutions to minimize environmental impact is the application of cardboard—a recyclable material that is cost-effective and allows for unlimited creativity.
"Carton Up - Carbon Down" has always been our guiding principle at Gloton, continuously improving and refining our approach to using cardboard in event decoration.
I. Why use cardboard in event decoration?
1. Environmentally friendly.
Cardboard is made from recycled materials, reducing plastic waste and non-biodegradable pollutants. After use, it can be recycled into new products, alleviating environmental pressure.
2. Cost-effectiveness and transportability.
Compared to traditional materials like metal, wood, or high-end plastics, cardboard has a lower production cost, making it ideal for budget-conscious events. Its lightweight and easy assembly also help reduce transportation costs and setup time.
3. Flexibility and creativity.
Cardboard can be cut, folded, printed, and dyed in various ways, allowing designers to create unique event spaces, from backdrops and exhibition booths to temporary decorative accessories. Its versatility offers endless customization possibilities, making events more memorable and distinctive.
II. Cardboard applications in event decoration in Viet Nam.
In Viet Nam, businesses and organizations are gradually recognizing the benefits of using cardboard as a sustainable and cost-effective green solution.
Prominent companies such as IKEA, Nike, and Unilever have integrated cardboard into their business activities in creative ways to promote sustainability and reduce environmental impact. Examples include cardboard packaging, exhibition booths, and eco-friendly event displays.
Unilever's "Road to Net Zero" event (February 2025): Cardboard was used for event decoration.In addition, many other companies such as Biti’s, Cocoon Vietnam, Công Bằng Corporation, VAN HOA, Best Water Technology, Vụn Art...
Green Business Exhibition by RMIT Alumni: Showcasing eco-conscious businesses.International organizations and associations in Vietnam (e.g., GEFE, foreign embassies) actively contribute to a greener and more sustainable Viet Nam.
Gloton decorated the "Nordic Day" green exhibition for the Danish Embassy.III. Global applications of cardboard in event decoration.
The trend of using cardboard is not limited to Vietnam but has also gained traction worldwide. Many countries have adopted this material in event decoration to reduce environmental impact.
1. China:
Several event and exhibition companies in China use recycled cardboard to construct booths at international fairs. These booths not only demonstrate creative design but also meet green standards, enhancing brand image among global audiences.
A cosmetics brand's exhibition booth in China made entirely of cardboard.
2. Europe:
Cartonlab, a company specializing in exhibition booth and event design, primarily uses recycled cardboard.
Cartonlab has built a reputation as a pioneering brand that constantly seeks innovative solutions to minimize environmental impact while optimizing costs and construction time.
Unique exhibition booths made entirely from cardboard.
IV. The future of cardboard in event decoration.
The shift towards eco-friendly materials like cardboard in event decoration is not just a passing trend but a crucial part of sustainable development strategies.
As consumers become more environmentally conscious, event companies must innovate and adopt green solutions to gain a competitive edge.
Cost Savings & Brand Image Enhancement: Using cardboard helps businesses cut production costs while reinforcing an eco-friendly brand identity.
Innovation & Creativity: Cardboard provides limitless opportunities for designers to create unique, customizable event spaces.
V. Conclusion.
The application of cardboard in event decoration is a sustainable and effective solution, increasingly embraced in Vietnam and globally.
From technically sophisticated exhibition booths to simple POSM and backdrops, cardboard is proving its significance in creating green, environmentally friendly event spaces.
This trend not only meets market demand but also contributes to environmental protection, establishing a sustainable business model for the future.
"Seeing how much waste events create, Gloton started exploring the use of cardboard for decorations in 2022. Our goal is to cut carbon emissions by using recycled, eco-friendly materials.Every project tells a story of our creativity, our dedication to protecting the planet, and our drive to keep innovating."
