When organizing an event, selecting the right communication tools not only helps capture attention but also creates an impressive and professional atmosphere.
Posters, banners, standees, and backdrops are some of the most common communication tools used at events, each serving a unique purpose and creating distinct effects.
In this article, we will explore each of these tools and how they can be used to contribute to the success of any event.
1. Poster.
Posters are one of the most classic yet highly effective communication tools for events.
Whether it is a printed sheet displaying messages, images, and event information, or a creative design, posters are often placed on walls, columns, or notice boards at guest reception areas.
With their ability to convey clear and powerful messages, posters are commonly used to announce specific activities within an event, such as talks, workshops, or art performances.
2. Banner.
Banners are versatile tools that are easy to use across various types of events.
Typically made from fabric, plastic, or PVC, banners display images or promotional messages and can be hung on doors, columns, or stands throughout the event space.
With their ability to attract attention and create standout focal points, banners are often used to promote brands, announce special offers, or simply enhance the visual appeal of a display area.
3. Standee.
Standees are freestanding communication tools, often placed on the event floor or stage.
With their large size and eye-catching visuals, standees effectively draw the attention of attendees and create key highlights in the event space.
Usually made from tarpaulin or rigid paper, standees can feature product images, promotional messages, or even portraits of the event’s main speakers.
4. Backdrop.
A backdrop is an essential element of the performance space, typically positioned behind the main stage or presentation area at an event.
With its large size and customized design, a backdrop serves as a strong foundation to establish a clear and professional main presentation area.
Often featuring images or company logos, backdrops create the perfect setting for speeches, performances, or product launches.
In summary: Posters, banners, standees, and backdrops each play a vital role in promoting and creating a unique event space.
By using these tools creatively and effectively, you can capture the attention of your attendees and deliver an impressive, memorable event experience.
"Seeing how much waste events create, Gloton started exploring the use of cardboard for decorations in 2022. Our goal is to cut carbon emissions by using recycled, eco-friendly materials.Every project tells a story of our creativity, our dedication to protecting the planet, and our drive to keep innovating."
